Meet Claire Baker

Claire Baker is a sought-after period coach, author and speaker. For nearly a decade Claire has taught thousands of women how to live in harmony with their menstrual cycle, rather than working against it. Claire believes menstrual cycle awareness is the missing key in women’s wellbeing, empowerment and creativity, and her immersive online courses and workshops inspire women to know their flow and become the authority in their own lives. Claire’s online program Adore Your Cycle has students in over 35 countries.

With a background in visual arts and creative business, Claire is a certified health and life coach, has studied Menstruality Leadership and is trained as a natural fertility teacher. Known for her authentic voice and ability to ‘make periods fun’, Claire is regularly featured in publications such as Red, Glamour, and Women’s Health magazine. Originally from Australia, Claire now lives in sunny East London and spends her days coaching, teaching, writing, dancing and being as close to trees as she possibly can.

1. Can you tell us a little about what you do, and how you found yourself in the world of menstruality?  

I teach menstrual cycle awareness and coach women to use their period power to be the best version of themselves, all month long. The menstrual cycle is so misunderstood, but with a little bit of body-literacy and understanding of what actually goes on hormonally each week, we can live more in flow with our body’s natural rhythm. I landed in this career after struggling myself with hormonal imbalances after coming off the contraceptive pill in my mid-20’s. I love that I get to show women that their period isn’t a curse, but it’s actually a huge gift!

2. What inspired you to write ’50 Things You Need To Know About Periods’? 

 I’ve been teaching and coaching online for over 7 years now, and while I love the accessibility of online courses and being able to see clients over Zoom, I’ve wanted to create an in-real-life book for a long time; something that people could take to bed to read, flick to on ’those days’ when you need a bit of guidance, or give to a friend as a gift. I love the idea of having something around the house as a treasured resource. I also knew that I wanted to write something that was easy to understand and fun, not overly-clinical or packed with soooo much information that it became overwhelming. I wanted to create a playful and empowering guide to the menstrual cycle that people would actually read, and then use!

3. What are some menstrual misconceptions that you often see in your coaching work and courses? 

 The biggest misconceptions I see are that we have our period and then the rest of the time is same-same. Which couldn’t be further from the truth! We actually have 4 hormonal phases that differ from week to week, which is why we can feel like a different person today than we did a week ago. Also that things like period pain and severe PMS are just part of being a woman. Our bodies aren’t designed to cause us to struggle. Rather, the menstrual cycle is the ultimate feedback system and when something is off, this is a sign to dig a little deeper.